FIRST LOOK! Rooney Mara for Calvin Klein’s new fragrance, Downtown

Calvin Klein has cast Rooney Mara as the face of its Downtown scent, which hit counters globally in September.

“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara told WWD of her new role, which includes TV spots directed by David Fincher and print ads shot by Jean-Baptiste Mondino (pictured above). “It’s an honour to be part of a brand with such a legacy of breakthrough advertising.”

I think Rooney is the perfect pick for this campaign. I think she’s gorgeous!

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