Mila Kunis’s character in Oz: The Great and Powerful may be wicked, but we’d never know judging from the delicate nude lip and silver shadow she wore to the film’s London premiere. Drawing inspiration from her dress, the star’s makeup artist Tracey Levy picked up a metallic eye shadow that almost tipped to purple to give her look a feminine edge. “I chose a grayish lavender that works beautifully with her green eyes,” said Levy, who used Laura Mercier products. “It has a bit of silver, but the warmth from the lavender makes the color a little different.” Often times, chromatic shadows like Kunis’s look gorgeous in the pan, but fall flat when swept across your lids. The key to bringing out the dynamic shimmer is to start with a good eye shadow primer. In addition to keeping your shadow from creasing, the smooth base gives it a place to adhere and makes the color appear more pigmented. Applying the shadow in a sweeping motion increases fallout, causing the glitters to stick to your face instead of your eyes. Make sure to press the color onto your lids, then blend out any harsh edges using a dome-tipped shadow brush.