Fergie Newest Fragrance Viva

Fergie Viva Eau de Parfum Spray $30
Feminine. Empowered. Unconventional. A sexy contradiction of captivatingly cool herbs spiked with fierce lavender and intriguing vetiver. Fergie’s confident, daring and bold personality was captured through the sharp and straight edges of the bottle, dagger and cap, depicting a woman who has a strong sense of direction.

Defying convention, her look is her own. Beautiful and bold, her powerful femininity captures everyone’s attention. She’s in charge, in complete control. With Viva by Fergie, you can channel the confident and empowered sexiness of singer, wife, actress, model and icon, Fergie. The newest and latest collaboration between Avon and the award-winning artist, Viva by Fergie is designed to empower the fearless woman within, celebrate your feminine contrasts and live outside the bounds. A sexy, spirited and seductive fragrance, Viva by Fergie epitomizes the strength, independence and femininity of its namesake.

“Viva is fresh and unexpected. A sexy daring blend of notes that brings out the duality of a woman. The Viva woman is powerful, yet seductive. She lives life by her own rules.” – Fergie

 

Check out what Fergie told ELLE about her newest fragrance:

ELLE: What does Viva smell like?
Fergie: Viva is very fresh, very cool, and it’s meant to be a wake-up call to embrace the power women have within themselves. It’s about taking charge and really taking life by the horns.

ELLE: How does that ‘take charge’ attitude connect to where you are now, personally?
Fergie: For me, that meant getting more involved in my business affairs and embracing that part of me. The empowered woman that I am has always been there, in different levels. But this [campaign], specifically, was about being a powerful businesswoman.

ELLE: We thought maybe you were going to say, “It’s when I first wore shoulder pads on Kids Incorporated.” Because, you know, that was a major fashion moment.
Fergie: Wow, thank you! I guess deep down, I always knew I was empowered!

ELLE: Why did you name this fragrance Viva?
Fergie: Because it’s about living! First of all, it’s a nod to my Latin friends around the world, because obviously “Viva” is Spanish. And Viva is about embracing your life and making your own set of rules—creating your path and owning it.


ELLE: Both Viva and your other perfume, Outspoken, have hints of leather in their smells. What’s so exciting about leather for you?
Fergie: Leather adds a bit of rock ‘n’ roll to it!

 


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