Truth Tuesday #1: Dove Kicks off new Truth Files campaign

DOVE® UNCOVERS THE TRUTH ABOUT CLEANSERS

Shoppers choose their cleansers on autopilot, not realizing that soaps and even moisturizing body washes can be harsh on skin. Dove®, the global beauty brand, is launching a national skincare “investigation” called the Dove® Truth Files: Reveal the Truth, Reap the Rewards campaign that invites women to play detective and put their bar or body wash to the test. They will discover the truth that Dove® Body Wash and Beauty Bars provide superior care for skin*, and have the chance to win over 20,000 instant prizes. Known truth sleuth and late night news correspondent Samantha Bee is partnering with Dove® to encourage women to uncover the truth about their cleansers. Bee will host truth-revealing conversations in comedic videos and on the brand’s Facebook and Twitter pages throughout the campaign.

The investigation, headquartered at www.DoveTruthFiles.com, allows women to interact with four tabs in a virtual case file to help discover the truth:

  • Suspects’ Tab: Women will be shocked to learn that their bar or body wash may be up to no good when they put theirs to the test against Dove® through interactive videos
  • ‘Clues’ Tab: As part of any investigation, women can play games and solve puzzles that reveal that Dove® is different
  • ‘Witnesses’ Tab: Women will discover they are not alone in believing their cleanser cares for their skin when they view videos of eyewitness testimony
  • ‘Evidence’ Tab: Women can decode hidden messages to view the proof behind the truth

Each part of the case file promises new information, a unique experience and the opportunity to win over 20,000 prizes, including movie tickets, music downloads, custom phone skins, Amazon.com gift cards and a year’s supply of Dove® Beauty Bars.

Truth Tuesdays: Conversations with Samantha Bee
Samantha Bee, who is known for her dedication to the truth as a satirical news correspondent, will serve as the Dove® Truth Investigator and host ‘Truth Tuesdays’ every week from February 19 through the beginning of April on www.DoveTruthFiles.com and on Twitter using #TruthTuesdays. Beginning today, women can participate in Truth Tuesdays by engaging in truth-themed conversations with the brand and Samantha Bee around pop culture, family and beauty.

The Truth: Revealed
The Dove® Truth Files campaign helps women see the proof that Dove® is different. Dove® tested itself against other cleansers and the results are in: Dove® Body Wash and Beauty Bar provide superior care for skin.

A must have in my house. With three kids with sensitive skin it’s important I use a gentle cleanser that will get them clean without aggravating their skin. I love how soft and moisturized it leaves their skin and I feel better knowing it’s safe for their sensitive skin. 

The Dove® Beauty Bar does not strip your skin like soap. Since 1957 the Dove® Beauty Bar has cleaned skin as well as soap without stripping skin of essential nutrients, the way soap does. Dove® replenishes nutrients lost during cleansing and improves the surface texture of skin over time. The bar contains DEFI technology, a unique blend of cleansers and moisturizers that leaves skin soft and smooth and is proven to be more gentle and mild than soap.

I love body wash and am addicted to trying the newest or greatest smelling product. But I’ve noticed  they smell great but tend to leave my skin feeling tight and itcy especially in the cooler months. Recently I tried the new Dove Deep Moisture with Nutrium and it’s safe to say it’s my new go to body wash. I generally don’t  buy the same bottle of body wash twice because I like variety. Well when my Dove Body Wash ran out I couldn’t imagine using anything else.

The formula has a great soft, clean scent and I love how clean my skin feels after. With the heavy workouts I do I need something that really gets my skin clean.  The best part of the body wash though it how amazingly it moisturized my skin. After the first wash I noticed my skin felt really hydrated and not dry or itchy. Within a week my skin felt so great I didn’t need to slather myself with moisturizer every time I showered. 

Get your skin ready for Spring and exposed skin with the amazing New Dove Body wash, you are going to love how your skin feels!

Dove® Body Wash cares for skin better than other body washes. The improved Dove® Body Wash formula features glycinate, an ultra-mild cleanser primarily used in high-end face products, that has enabled the brand to create its mildest cleansing system to date. Only Dove® Body Washes combine gentle cleansing with NutriumMoisture® technology that takes a dual approach to healthy looking skin by repairing and maintaining its protective layer during cleansing.

Learn more and enter to win prizes at www.DoveTruthFiles.com.


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