Kate Moss has been announced as the face of Kerastase’s new Couture Styling line, which will debut mid-May in French salons! It will mark the first time the L’Oreal-owned professional hair-care brand has had an international face.
Moss was the obvious choice, according to Françoise Lehmann, worldwide general manager of Kérastase, who described the products in the 11-unit collection as being about style and liberty of movement.
“Who better than she can incarnate at once style, modernity that’s the most absolute, the most aspirational and at the same time the refusal of dictates, the refusal of codes and the refusal of constraints?” Lehmann asked.
Moss was photographed by Sølve Sundsbø for the Kérastase images that will appear in salons and in print advertisements, primarily in single-page formats.
She’s so gorgeous! She could sell anything!