Did you know that January is National Oatmeal Month?

Most people know that oatmeal is a wonder ingredient, integral for a healthy you! But this breakfast staple has as lengthy a history in health and beauty treatments as it does on the breakfast table. What you may not realize is that oat is also a magic beauty ingredient, which soothes and moisturizes dry skin and scalp!

AVEENO® has been utilizing the vast moisturizing and hydrating properties of oatmeal in their products since 1937, and AVEENO®’s newest launches for 2013 are no exception. As you can imagine, this makes National Oatmeal Month one of our favorite months!

We are excited to announce a number of new products, featuring ACTIVE NATURALS® Oat.

AVEENO® Skin Relief Healing Ointment

• From a dermatologist recommended brand, multi-purpose petrolatum helps soothe scaling, peeling and cracking skin and lips, while forming an occlusive layer on the skin’s surface for locking in moisture.
• Targets extremely dry, chafed or cracked areas that require ointment for extra protection.
• Soothes and protects skin from minor burns, scrapes and cuts.
• Formulated with soothing ACTIVE NATURALS® Triple Oat Complex using colloidal oatmeal for relief, oat essence to soothe, and oat oil to moisturize
• Formula is fragrance-free, dye-free, lanolin-free, and gentle enough for sensitive skin.
• Available: February 2013 at national food, drug and mass merchandisers
• Suggested retail price: $7.99-$9.99 for 3 fl. oz

AVEENO® NOURISH+ DANDRUFF CONTROL Shampoo

• Mild cleansing formula combines naturally-derived oat with pyrithione zinc, an anti-dandruff ingredient that combats dandruff to revive the hair and scalp
• Features ACTIVE NATURALS® Nourishing Oat Complex — a unique combination of oat peptide and oat extract proven to deliver healthy, beautiful, flake-free hair
• Gentle on color-treated hair
• Available: February 2013 at national food, drug and mass merchandisers
• Suggested retail price: $6.99-$7.99 – 10.5 fl. oz. bottle AVEENO® NOURISH+ DANDRUFF CONTROL Shampoo
• Also available: AVEENO® NOURISH+ DANDRUFF CONTROL Conditioner and AVEENO® NOURISH+ DANDRUFF CONTROL 2-in-1 Shampoo & Conditioner

AVEENO® PROTECT + HYDRATE™ SPF 30, 50 and 70

• Long-lasting, broad spectrum and photostable protection against sun’s harmful UVA/UVB rays with ENVIROGUARD™ Technology
• Formulated with skin-soothing ACTIVE NATURALS® Oat to leave skin healthier than before sun exposure
• Provides 24-hr skin hydration against chlorine, salt water and sweat
• Water & sweat resistant (for 80 minutes), oil-free and non-comedogenic
• Dermatologist Recommended
• Available: March 2013 at national food, drug and mass merchandisers
• Suggested retail price: SPF 30 & 50: $8.99 – $9.99 3.0 oz. tube, SPF 70: $9.99 – $10.99 3.0 oz. tube