We’re getting our first look today at Taylor Swift’s new Keds ad! The campaign was shot in Nashville in a series of locations, including a train station, guitar shop and record store.
Titled “Bravehearts,” the campaign centers around Bravehearts.com, where girls are inspired to live fearlessly, define their style, and learn more about Swift’s personal story.
Swift isn’t the only one showing her stripes, or dots rather, as five additional brave girls will be featured alongside her in many of the images as well as sharing their individual stories on Bravehearts.com
Swift’s enthusiasm about working with the brand couldn’t be contained. “I am so excited to be working with Keds,” she said. “The campaign is a tribute to brave girls everywhere.”
Expect to see the print ads on in March issues of women’s lifestyle magazines.
Man, back in my day (I said it) Keds were the IT shoes. You knew you were cool if your shoes had that little blue tag on the back of them. Oh it brings back the memories!! I need to get a pair for my niece…