FIRST LOOK: Jessica Simpson shows off her 50lb weight loss on the set of her new Weight Watchers commercial!

Today we’re getting our first look at Jessica Simpson’s new Weight Watchers body, on the set of her latest WW commercial.

Seven months after giving birth to her daughter Maxwell Drew, Jessica posed for a series of pictures showing off her 50lb weight loss.

Jess shot the new “Expect Amazing” ad campaign before her new pregnancy began to show, and will begin airing on December 25. (Check out the picture, below!)

Shortly after becoming a mom, Simpson, 32, admitted that she felt self-conscious about her post-baby body – but said she was ready to get back into shape.

“I think anybody who’s gone through a pregnancy, after they have the baby, it’s like, ‘I need to do something about this!’ ” she told PEOPLE in May. “For me, I really want to do something that is a lifestyle, because in the past I’ve been known to yo-yo diet.”

So, when Weight Watchers asked her to be their new spokesperson, the fashion mogul eagerly said yes, and signed her friends up for the program, too.

“Weight Watchers changed my relationship with food, and I feel so much more prepared to make the right choices,” she says. “It feels pretty incredible.”

I wonder how long Weight Watchers will keep Jessica on, considering she’s pregnant again. Do you think they’ll keep her on payroll, or ditch her?


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