Burt’s Bees, a pioneer and leader in natural personal care for over 25 years, is inviting a new audience to discover the benefits of natural with a new brand: güd—natural beauty re-imagined for the millennial woman.
I got my hands on the gud Vanilla Flame Body Butter – and I’m SOLD!!! Holy cow this stuff is amazing. Melts like buttah! (Couldn’t help myself) I don’t know about you, but my skin feels so dry and scratchy during the winter. I feel like no matter what I put on my skin – it just drinks it right up immediately! This beautiful butter really helps combat those cold winter days. I’m in love with the stuff – and I think you will be to!
As interest in natural continues to grow*, the consumer profile is also shifting. In addition to those already committed to the natural lifestyle, there are a growing number of women who are younger, new to the category, very social and living life through their senses. The current natural landscape may not meet their needs or sensibilities—too pricey, too “crunchy,” or not sensorial enough.
On a mission to make natural personal care available to everyone, everywhere, Burt’s Bees saw an opportunity to create a new breed of natural. One that trades the standard “earthy” aesthetic for a more contemporary, vibrant feel, without pretentions and without skimping on standards.
Enter güd—a bright, happy, expertly-fragranced natural personal care collection without parabens, phthalates, petrochemicals or sodium lauryl sulfate. With 97% natural ingredients and accessible price points, the collection offers a robust natural formula with the sensory appeal of a specialty collection.
The collection includes a total of thirty-two SKU’s spanning hair care, body care and hand care (eight product forms) in four unique fragrance variants—Orange Petalooza™, Floral Cherrynova™, Vanilla Flame™ and Pearanormal Activity™. Burt’s Bees worked with a leading fragrance developer to create four fresh, complex, and universally appealing scents that mash-up the traditional floral, citrus, fruit and gourmand categories.
Peachy but not preachy, güd challenges the conventional beauty mantra with a refreshing perspective—that being happy makes women beautiful, not the other way around. This philosophy is evidenced in the bright, joyful appearance of the collection—from the smile built into the brand name (take a second look at the umlaut) to the vibrant colors and design of the packaging and its playful tone of voice.
Best part is, it’s only $12! Check it out!