She’s been feeling her way in the fashion business since 2009, but Katie Holmes admits the retail world still has the power to surprise her.
When you go in and you show your clothing, you think that they’re going to buy the whole collection,” she said with a hearty laugh during an exclusive interview with WWD on Tuesday, minutes after inking a deal with Bobbi Brown Cosmetics. “And when they don’t, you’re like, ‘What do you mean? It all goes together. So what do we do with this?’ So that was new, but I think that’s kind of a life thing — ‘What, you don’t want all of me?’”
Holmes, along with business partner Jeanne Yang, will stage Holmes & Yang’s first New York Fashion Week presentation on Wednesday. Clad in a long-sleeve cream silk blouse from her fall line, the actress sipped coffee with soy milk as she answered questions ranging from the origins of her ready-to-wear label to the scope of her new beauty deal.
The 33-year-old Holmes will appear as the first celebrity face for the 21-year-old Bobbi Brown brand. According to executives, she also will act as the brand’s muse and a full-blown collaborator. Her face will appear in a new ad campaign, due to break next spring, as well as on-counter visuals at point of sale. In fall 2013, her name will appear on a capsule collection of color cosmetics. While Holmes, Brown and executives from the Estée Lauder Cos. Inc., which owns the brand, declined comment on details of Holmes’ contract with the brand, industry sources estimated the actress is being paid between $2 million and $3 million over the course of a multiyear deal.