Here it is! Lana Del Rey for H&M Fall 2012!

One of music’s biggest stars of 2012 was recently named the face of H&M for Fall 2012!

Lana Del Ray’s full campaign was released yesterday, with another Winter 2012-2013 set coming soon!

In the print advertisements shot by Inez van Lamsweerde and Vinoodh Matadin, the singer wears some of the retailer’s coziest clothes for the season, including a plush pink angora sweater, tough tweed biker jacket, and a snug tweed dress with faux leather trimming. Be on the lookout as Del Rey will also be featured in a music video for the Bobby Vinton classic, “Blue Velvet” that will debut in mid-September with edited versions used as the store’s TV commercials.

The music video will premiere September 19th on with the print ads appearing in October issues of our favorite fashion magazines nationwide.


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