I love Katy Perry’s new ads for GHD, she is so stunning and I love that her personality shows.
A GOOD HAIR DAY WITH KATY
Combine a world famous FASHION PHOTOGRAPHER with a GENIUS HAIR STYLIST, add international singing star and ghd brand ambassador KATY PERRYand leave in an LA STUDIO for two days. Introducing the new ghd 2012 CAMPAIGN.
When life’s a show and you’ve got one of the starring roles, being caught off guard isn’t usually an option, which is why our new 2012 campaign with Katy Perry is something quite special.
Captured in a series of candid black and white shots displaying a natural confidence, it’s a side of Katy Perry we don’t often get to see. The images were shot in LA at the end of Katy’s world tour by world-renowned fashion photographer Ellen Von Unwerth – famous for her sensual and feminine images of some of the world’s most beautiful women.
The campaign is all about showing the confidence that a good hair day can bring, and thanks to superstar session stylist Danilo there was a whole lot of good hair – Katy’s shown with a different style in each of the shots. All the hair looks are effortlessly beautiful and were styled with the range of ghd stylers, the new ghd air™ hairdryer, ghd brushes and ghd style products.
‘It’s a pleasure working with Katy,’ said Danilo. ‘She’s a young, vibrant artist who is really OK about being confident and seeing herself in different ways – extreme, vulnerable, kooky, sexy, expensive looking but playful. She’s a beautiful woman so it’s inspirational.’
Never one to shy away from a new look, Katy totally embraced her hair transformation, while the Glam Squad – her nails, make-up and wardrobe team – provided the finishing touches. Make-up was kept classically Katy, a graphic sweep of flicked black liner across her eye paired with polished skin and either a pretty pink or cherry lip, depending on the look. Wardrobe was chosen to reflect the various sets and props on the shoot and ranged from sophisticated evening dresses to playful prints and a crisp white shirt.
NOTES FROM THE SHOOT SET
PHOTOGRAPHY: Ellen Von Unwerth
KATY’S GLAM SQUAD: Jake Bailey (make-up), Johnny Wujek (wardrobe), Kimmie Kyees (nails)
SOUNDTRACK: It was happy tunes all the way, think Donna Summer, Human League, The Jackson 5 and Frankie Beverly. Katy sang along to I can’t go for that by Hall & Oates while posing on set and specifically requested George Michael’s Freedom from the iPod – one of her favourites, apparently.
DURING DOWNTIME… Katy chilled in pink fluffy slippers.
BEST MOMENT: As the shoot wrapped it was champagne all round – Katy was the hostess and handed out glasses before the toast.