Pink has just been named the newest face of CoverGirl! She follows in the footsteps of Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen Degeneres and Queen Latifah. Pink Tweeted the news by posting this picture, saying “Guess who’s the new COVERGIRL!!!!!!!!!!!”
More from People:
The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).
“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”
“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”
Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall.
I’ve been reading a lot about how Pink’s not a “traditional” choice for CoverGirl. Why’s that? Because she’s not beautiful enough? Not girly enough? I’m not the world’s biggest Pink fan, but I think she makes a great spokesperson for CG. The 33-year-old will do really well, I believe.
CoverGirl released a statement on the new pairing. “With the signing of Pink, COVERGIRL is celebrating ‘Beauty with an Edge’ and who better to deliver that message than someone who embodies art and attitude. Pink and COVERGIRL are looking to inspire women to celebrate their individuality and never settle for a single beauty standard.”
What do you think about CG picking Pink to be the new face of their line? Good choice?