Actress, singer and entrepreneur Selena Gomez is partnering with Case-Mate as a part of its upcoming “Right Case, Right Occasion” marketing campaign. Gomez will showcase Case-Mate’s line of fashion-forward smartphone and tablet cases in an integrated marketing campaign that will include broadcast, digital, and social media-based programming.
Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology. The upcoming integrated marketing campaign will feature a powerful roster of fashionable, celebrity trend-setters who will inspire Millennials to outfit their smartphones and tablets with cases that complement their various styles and individual personalities.
“Fashion has become a huge part of my life, and I want to share this experience with all of my fans,” said Selena Gomez. “I’m really excited about partnering with Case-Mate; they have so many stylish and beautiful cases that I can switch out and use to accessorize any outfit.”
Over the past several years, Selena has built a successful apparel line, Dream Out Loud, at Kmart and recently launched a fragrance line. The fun-loving superstar has millions of adoring fans around the world along with a massive social media following.
“Selena Gomez was selected for our campaign because she personifies the Case-Mate brand,” said Shashi Reddy, Case-Mate’s Founder and CEO. “She’s a role model to young fashionistas everywhere, and she knows how to stay true to her own personal style.”
The campaign is set to air beginning in September 2012.