You knew Lady Gaga’s perfume ad was going to be a bit shocking.
Today we’re getting our first look at the promotional pictures for her new perfume, Fame. The 26-year-old singer posted the picture on her Twitter account, saying ’Photo by STEVEN KLEIN. The First Ever Black Eau de Parfum. Model: Lady Gaga.’
Before she revealed the ad, she explained why she was feeling nervous about sharing the new picture.
‘I won’t lie I’m a bit nervous. its been a while since i’ve shared some work with you. But i’m so proud of Steven+I, we really did not sleep!’
In the new ad, Gaga is seen lying on her side, nude, with small men crawling all over her body.
Her new perfume is a black liquid that goes on clear, and it will be released next month.
Renato Semerari, president of Coty Beauty, said: ‘She is an artist that is never satisfied with the status quo – she always has this way of challenging everybody and trying to do something more, something different.
‘She has her own ideas and very often they’re very interesting and challenging…really, she’s not the one who says, “It’s OK, let’s move on and turn the page.” She’s always thinking, “Can we do more?”
‘This is a very stimulating partnership; and she’s pushed us with her ideas, we’ve come with our own ideas – and the combination of the two is very valuable.’
Coty hailed Gaga as ‘zeitgeist in a bottle’ and are delighted with her innovation.
Bernd Beetz, chief executive officer of Coty Inc., said: ‘Lady Gaga joins a legendary cast of talent for whom Coty has created scents.
‘Gaga’s launch represents my personal credo brought to life….Innovate or die! Absolutely everything about this launch is innovative, from the bottle, to the juice, to the lady herself….She’s zeitgeist in a bottle.’
Gaga explained the fragrance’s name relates to her belief that anyone can have fame.
She told WWD: ‘Fame is an illusion – if you really want it, anyone can have it.’
I have to admit, I’m really interested to find out what this perfume smells like. I don’t see myself buying it – but I would like to see (smell) what all the buzz is about!