Starting today, July 10th, Sephora.com will host an online exclusive event for Beauty Insiders, giving you the opportunity to purchase NEW Hypnôse Star, Lancôme’s most glamorous mascara, for just 72 hours before it hits counters in September.

Inspired by the sensuous femininity of 1930’s Hollywood films, Hypnôse Star exudes theatrical glamour like no other. Encased in a sparkling tube, the volumizing mascara coats lashes in a decadent formula that makes for a spotlight-stealing gaze. A dual-sided brush creates ultra-glam eyes, by building intense volume at the lash line and finishing with alluring length and curl.

Coming together to capture the essence of Hypnôse Star is longtime Lancôme model Daria Werbowy and the iconic Betty Boop. The first-ever comic heroine, Boop’s flirtatiously long eyelashes and “boo-boo-bee-doo” catchphrase have come to typify the eternally youthful spirit of the Hollywood ingénue. We’re happy to offer quotes from Betty Boop, our new ambassadress who truly embodies the glamour of Hypnôse Star.

Hypnôse Star suggested retail, $28; available at Sephora and sephora.com nationwide beginning in September.