LUSH’s First Color Collection Emotional Brilliance!

Such a cool idea, I can’t wait to spin the wheel and see what my emotional color is!

Emotional Brilliance

Spin the Emotional Brilliance Color Wheel to get a personalized color reading – choose the three colors that stand out the most and they will uncover certain words that reveal a little bit about your current state of mind. Then wear the color to feel the word, you word-up!

Introducing a brand new concept matching psychological needs to which color cosmetics one should wear. This range – consisting of lip colors, eyeliners and eye shadows – is about wearing colors that shape your mood. Choose colors, each with a corresponding word such as Confident, Take Control or Glamorous, and they will be significant to your needs at that time – wear those colors and you truly wear the word.

Liquid Lips ($22.95)

This patent pending formula uses LUSH’s super softening Ultrabalm as a base, which is a simple blend of organic jojoba oil, candelilla wax and rose wax. All are intensely skin softening and soothing, they also carry pigment incredibly well. Lips will be brilliantly colored and left soft, smooth and deeply moisturised. Or, the effect can be softened by applying with a lip balm.

Liquid Eyeliner ($22.95)

Independent and Fantasy are the two eyeliners in the range that have a no-smudge, stay-put formula. As soon as you apply, the formula sets and is incredibly long-lasting. It’s made with a base of eyebright infusion, an herb with an ancient tradition of use for eye area.
The other eyeliners are made with the same base as the cream eyeshadows, which doesn’t set straight away so there is time to blend. These beautiful colors are easy to use to create a softer, more refined look.

Cream Eyeshadow ($22.95)

The eye creams can be bold and colorful or less dramatic as the base softens easily into the skin. The base is a soothing rose petal infusion and skin-softening almond and jojoba oils, so will really care for this most sensitive area. There’s also glycerine to help carry the color beautifully over the eye. The cupuacu butter helps to set the color pigment nicely, so these eyeshadows and eyeliners offer beautiful color that stay in place and last.

Availability: The Emotional Brilliance launches July 21, 2012 in all LUSH stores worldwide and online at www.LUSH.com

How it works:
LUSH Co-Founder and Inventor of Emotional Brilliance, Rowena Bird, comments, “I love lipstick, but why wasn’t one great color ever enough, why was I drawn to a particular one on different days or even sometimes feel the need to change color part way through a day? After chatting with like minded lipstick junkies, it struck us that it wasn’t about what clothes we were wearing but more about how we were feeling and so the idea was born.”

LUSH has worked with renowned Strategic Behavioral Therapist Lady Kennedy, who specializes in changing people’s behavior and attitudes, for the list of words to correspond with each color. They are words she uses in therapy sessions to alter perceptions and change behavior. She specializes in mind care and working on one’s emotional state, where she takes someone from one state of mind and delivers them in another. The Emotional Brilliance range brings this form of exclusive mind therapy to consumers.

This color game is intended to unveil the colors one should wear to fulfil a need – spin the wheel and choose the three colors that stand out at that moment. Not because they are your favorite colors or because they match what you’re wearing, but because you are drawn to them.

These three chosen colors will then be placed in the middle of the wheel in the order they have been picked. The first color choice symbolizes your STRENGTH OR WEAKNESS; the second choice represents your SUBCONSCIOUS NEED; while the third choice is your TALENT and it is what you require to achieve your subconscious need.

The three chosen colors can be a liquid lipstick, liquid eyeliner or a cream eyeshadow. There are 30 products in the range and all are vegan. It’s possible to pick one of each or to pick all of the same products (for example: all eyeliners)… they don’t have to be worn all at once, but they can be used together. You will get hints and tips on how to wear the colors, as we want you to be the one applying the colors to create a look you’re happy with, and one that can be re-created at home. The colors can be worn to give a vibrant effect or blended softly. It really doesn’t matter; the power of the word will still be there—use the colors with the word in mind. You will find the thought lasts all day as you begin to truly wear the word. It’s Emotional Brilliance!


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