She Uemura Art Of Hair Celebrates The Launch of Volume Maker

“Never Stop Thinking, Improving, Innovating, Creating Something Universally Beautiful. That is Art” – Mr. Shu Uemura

SHU UEMURA ART OF HAIR is thrilled to unveil VOLUME MAKER, the first precision hair powder brush containing an invisible powder that offers instant volume, texture and lift at the roots. Inspired by Mr. Shu Uemura’s rich cosmetics heritage, VOLUME MAKER is a tribute to his legacy and brings to the hair industry a new creative styling aide that fuses an innovative formula with a precision brush applicator. The powerful combination of this advanced tool and product provides endless benefits including one-of-a-kind lift and fullness, root volume, long-lasting hairstyles and much more.

BEHIND THE PACKAGING: PRECISION

True to the Master of Beauty’s philosophy that technique is key to beauty, VOLUME MAKER allows for delicate amounts of powder to gently stroke the hair resulting in precise, made-to-measure texture and volume. The packaging, inspired by makeup brushes, offers an artistic approach to hair via precision and technique. VOLUME MAKER is simple enough to be used for advanced styles as well as on-the-go touch-ups.

ENDLESS BENEFITS: A UNIVERSAL STYLER

VOLUME MAKER offers an infinite palette of styling and benefits, including but not limited to:

* Instant root volume

* Amplified shape

* Longer lasting styles – great for blow outs and greasy hair in need of controlling oily scalps

* Creative styling

* Texture for modern up-dos

* Used throughout the day as a touch-up product or blow-dry refresher

INNOVATIVE FORMULA: THE POWDER’S SECRET

State of the art texturizing polymers encapsulated in micro-particles are so small that they allow for a large surface of adhesion on the hair’s surface. This allows the texture to spread across the roots and support the hair’s most intricate areas while still keeping the powder invisible.

USAGE

The unique packaging offers clients and stylists the ability to tailor the volume to their individual needs:

* Press button three times and brush onto root area of dry hair where volume is desired

* Distribute with circular gestures

* Back comb the powdered area to optimize the volume/structure

* Can be used alone or in conjunction with other styling offerings

* Touch up to refresh your style

* Creative hair dressing

PRICE AND AVAILABILITY: Shu Uemura Art of Hair Volume Maker has a suggested retail price of $48. To experience Shu Uemura Art of Hair at a salon near you, please call 866-914-8750 or visit www.shuuemuraartofhair-usa.com. For more information, like us on Facebook at www.Facebook.com/ARTOFHAIRUSA, follow us on Twitter @Shu_ArtOfHair #VolumeMaker and check out our YouTube page at www.youtube.com/shuuemuraartofhair


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