A photo of Lady Gaga’s first-ever fragrance, Fame, leaked online yesterday afternoon (reportedly by an editor at Flare Magazine). Instead of throwing a fit, Gaga went with it, giving up some more information.
“Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you!” she wrote, before posting her own photo of the bottle. The container is deep purple/black with a gold, spiked top. The front of the box says that it is a “black fluid.”
Gaga then tweeted the back of the box, which describes what all her Little Monsters will smell like when they wear it. The description explains that the fragrance has notes of “tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops.”
When asked by a fan on Twitter if Fame will be followed by a men’s cologne, Gaga replied, “My perfume was designed for women, but a lot of my gay friends wear it.”
Fame has long been in the works. Gaga originally signed a fragrance deal with Coty Inc. in September 2010, and rumor had it that it would be called Monster. Stephen Mormoris, senior vice president of global marketing in the Coty Beauty division, said at the time that they wanted to work with Gaga because she is a “phenomenon” and “a fascinating cultural force” and he hoped her mass appeal would “electrify” the market on behalf of his company.
In early 2011, months after the deal was announced, Gaga had a very colorful description for the perfume, noting that it would smell “like an expensive hooker.” “[Blood and semen] is in the perfume but it doesn’t smell like it,” she told an Australian radio station at the time. “You just get sort of the after feeling of sex from the semen and the blood is sort of primal. And the blood was taken from my own blood sample so it’s like a sense of having me on your skin.”
The fragrance will hit shelves in September, just in time for her next turn as a Vogue cover girl, MTV Style reports. September is shaping up to be a big month for the singer as she will also announce the name of her next album then.