Calvin Klein announced today that ‘True Blood’s’ sexiest vampire, Alexander Skarsgard, is the face of their new men’s fragrance Encounter, WWD is reporting.
The print ad (above) will be accompanied by a TV spot, both of which will break in September and both of which will costar the lovely Lara Stone. Steven Klein shot the campaign, which Skarsgard described as “very film noir,” and marketing guru Fabien Baron gave creative direction. Encounter will hit department store counters in the U.K. in late August, followed by a September global rollout, and is priced between $40 (for 1 oz.) and $72 (for 3.4 oz.). It will have “top notes of mandarin, cardamom and rum.” Yes, rum.