Zooey Deschanel has just been named the new face of Pantene! The actress follows in the footsteps of other actresses, Naomi Watts and Eva Mendes.
She’ll appear in the Pantene Beautiful Lengths campaign, and the actress is said to be “so excited” to be working with the brand.
In her usual quirky rhetoric, the 32-year-old said in a behind-the-scenes video: ‘I am so excited to be a part of the Pantene family. I’m really into hair! So, I just like hair, so… that sounded weird.’
She continued: ‘Being a “Pantene girl” has been a dream of mine since I was a little kid.’
Calling her a ‘breath of fresh air for the brand,’ Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble said she ‘perfectly fits the fun side of Pantene’.
He added: ‘Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths Collection, a line designed to give breakage protection to help women achieve long, strong hair.’
Created in 2006, the Pantene Beautiful Lengths program encourages women to cut and donate their hair so it can be turned into real-hair wigs.
The wigs are then distributed free of charge at American Cancer Society Wig Banks to women across the US who are undergoing cancer treatment.
Miss Deschanel is equally as enthusiastic about the cause, saying: ‘Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.’