As a long-standing advocate and fund-raiser for Susan G. Komen For The Cure Aquage is committed to serve in the fight against breast cancer. And although the brand’s signature color is all things blue, the passionate Aquage family definitely sees the world “through pink colored glasses.”
May, a month synonymous with wide-spread breast cancer awareness will mark the 5th year that Aquage will be supporting Komen for the Cure. The brand, and its many salon partners, will go pink, showcasing an exclusive collection of “pink” hair care with a portion of the proceeds benefiting the cause. To-date, the brand has raised over $489,000.00 for the cause and is anticipating continued success in 2012.
“As a life-long hairdresser and educator, I have met countless women who have been touched by breast cancer. The emotional connection between women feeling beautiful and hair is strong, and that’s why we are committed to finding a cure by working once again with Komen for the Cure,” remarks Aquage Co-Founder, Luis Alvarez. “Our hairdressing community is selfless in their dedication and drive in the fight against breast cancer, and by touching lives daily, we can all make a tremendous impact in raising awareness and funds against this disease.”
According to the Breast Cancer Research Foundation, in the United Stated in 2012, a woman will die from breast cancer, on average, every 13 minutes and will be diagnosed with invasive breast cancer every 2.3 minutes. Through funds raised for Komen for the Cure, great strides are made in research, treatment and medical discoveries in the effort to further diminish these staggering statistics.
The exclusive Aquage Pink Collection Line-up Includes:
FINISHNG HAIRSPRAY – An Aquage top seller, this fine mist, humidity resistant spray provides maximum hold and shine for long lasting style without stiffness or untouchable residue. At 2 oz., it’s the perfect touch-up item to stash in a summer beach bag. $6.00 SRP
BEYOND SHINE – Using this styling staple, seal in hold and glossy polish by sprizting onto hair before thermal styling. Beyond Shine imparts brilliant shine and protects hair from thermal damage by creating a humidity resistant barrier that controls style in all weather conditions. $19.00 SRP
SHINE & HOLD SET – A collection of Aquage styling products, this go-to kit combines everything needed for spectacular brilliance and efficient staying power. $20.00 SRP