Diet Coke has just unveiled a new line of bottles, and one is inspired by Madonna’s famous cone bra!
Designer Jean Paul Gaultier, the designer who created the iconic 1990 outfit, has been appointed the creative director of Diet Coke.
His first order of business was to create the new bottles, showing of the styles of Madonna, and one of his own with white and blue stripes.
The cream-colored Madonna bottle, which has no official tie to the singer, is painted with a fishnet corset and, of course, cone bra.
Coke has long been a partner to fashion, having worked with Karl Lagerfeld and Dolce and Gabbana in the past, but now the cola brand is taking it a step further, mixing music history and style into one campaign.
Unfortunately for American Madonna fans, the Jean Paul Gaultier bottles are for a European campaign, and therefore won’t be available in the U.S. Watch a TV spot for the new Coke campaign below