Bethenny Frankel launches a shapewear line for “real women”

What hasn’t Bethenny Frankel stamped her name on these days? She’s one step behind the Kardashians!

After selling books, drinks, makeup – and everything in between, she’s now promoting her latest venture. Shapewear.

In this new ad, Bethenny used women in her life, her hair stylist, makeup artists and personal assistants, to model her Skinnygirl Smoothers n’ Shapers line. The campaign premiered Monday night during ‘Bethenny Ever After’ on Bravo.

“I created [my shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice,” Frankel says. “Everyone has a body part they’re not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you’re doing it.”

Would you wear Bethenny’s shapewear?

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