Above left is Demi Moore, modeling for Helena Rubenstein’s 2012 campaign and to the right is a recent candid of Demi Moore. While I agree we all have our bad days and look better when we have had time to make ourselves up. This photo shows how far beauty advertising has gone from the truth. I am not against a touch up here or there to clean up a picture but when the pictures are so glaringly different that falls into false advertising.
In comparison Intelligent Life did something shocking had their cover model Cate Blanchett appear Photoshop free!
March/ April issue of Intelligent Life Photo: INTELLIGENT LIFE
While Cate’s un-retouched photo shows her wrinkles it also shows a real live beautiful older woman.
The magazine’s editor, Tim de Lisle, explained the reasoning behind the un-retouched image in his editor’s letter: “When other magazines photograph actresses, they routinely end up running heavily Photoshopped images, with every last wrinkle expunged. Their skin is rendered so improbably smooth that, with the biggest stars, you wonder why the photographer didn’t just do a shoot with their waxwork.”
What do you think? Do you like the perfected Photoshop look on models? Or should we have a limit to how much retouching can be done on product adverts?