Has Photo-Shopping Gone Too Far?

 

Above left is  Demi Moore, modeling for Helena Rubenstein’s 2012 campaign and to the right  is a recent candid of Demi Moore. While I agree we all have our bad days and look better when we have had time to make ourselves up. This photo shows how far beauty advertising has gone from the truth. I am not against a touch up here or there to clean up a picture but when the pictures are so glaringly different that falls into false advertising.

In comparison Intelligent Life did something shocking had their cover model Cate Blanchett appear Photoshop free!

March/ April issue of Intelligent Life Photo: INTELLIGENT LIFE

While Cate’s un-retouched photo shows her wrinkles it also shows a real live beautiful older woman.

The magazine’s editor, Tim de Lisle, explained the reasoning behind the un-retouched image in his editor’s letter: “When other magazines photograph actresses, they routinely end up running heavily Photoshopped images, with every last wrinkle expunged. Their skin is rendered so improbably smooth that, with the biggest stars, you wonder why the photographer didn’t just do a shoot with their waxwork.”

 

What do you think? Do you like the perfected Photoshop look on models? Or should we have a limit to how much retouching can be done on product adverts?


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Comments

March 28th, 2012 at 1:12 pm

There is a reason that models retire. I am sorry, but if I were a 25 year old model and Demi Moore got the cover that I wanted, and it looked like this…. I would be furious. Women need to be ok with the aging process, but its things like this that make women feel like we need to nip and tuck to reach perfection. I think women would feel more secure in their age if it weren’t for like magazines like making it seem like you need to look like this.