Virgin Atlantic and bareMinerals Launch “Upper Class Red”

Virgin Atlantic and bareMinerals are giving passengers a taste of the high life this spring with the creation of a bespoke lip color, bareMinerals Pretty Amazing™ Lipcolor in shade ‘Upper Class Red. The debut of this lip color will mark the launch of the airline’s redesigned Upper Class cabin which takes to the skies this spring.

“Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody,” noted Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic Airways. “With the launch of ‘Upper Class Red’, one of Virgin Atlantic’s most iconic attributes is finally being made available to passengers. Meaning one swipe of this color is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”

The lip color has been specially chosen by bareMinerals with Virgin Atlantic’s cabin crew because of the perfect color match to the ‘Virgin Atlantic Red’. bareMinerals only use the finest quality ingredients in its products and its moisture enriching lip formula make it a firm favorite with Virgin Atlantic’s cabin crew – who have already given it their seal of approval.

“We predict that bareMinerals Pretty Amazing™ Lipcolor in ‘Upper Class Red’, is set to be a popular choice as it’s got the coverage of a lipstick but the high shine effects of a gloss to deliver a full-bodied, velveteen color – a red shade that suits every skin tone,” noted Sarah-Jane Froom, European Makeup Artist at bareMinerals. “It’s also been created with frequent fliers in mind as it includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure. Plus the comfortable and longwearing finish makes glamour last that bit longer, perfect for long-haul flights.”

To promote the launch of the new color and the new Upper Class Suite all female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York. Upper Class passengers lucky enough to be traveling onboard the inaugural flight will also receive a sample as a welcome gift to take away with them.

The striking lip color, ‘Upper Class Red’, will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York’s JFK International Airport. Passengers who wish to purchase the lip color can do so on board Virgin Atlantic flights through the airline’s inflight shopping guide, Retail Therapy.

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