FIRST LOOK! Madonna’s new fragrance ad!

Madonna’s much-anticipated debut on the celebrity fragrance scene is finally here!

In the new ad photo for the scent, Truth or Dare by Madonna, the star, 53, looks positively ageless with glam, retro waves, porcelain skin and sexy, dark lips.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well: something honest, and yet daring, hence the name Truth or Dare,” the “Gimme All Your Luvin” singer told Women’s Wear Daily in November.

The perfume has top notes of gardenia, tuberose and neroli with base notes of vanilla, amber and musk.

Although it officially goes on sale exclusively at Macys April 1, shoppers can secure their own bottle during a pre-sale for a limited time.

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