I was watching TV this afternoon, when I saw a commercial for L’Oreal’s Infallible 24 Hour Eye Shadow. I thought to myself, do we reeeealllly need a 24-hour eye shadow? Who keeps their makeup on that long? Don’t we all know how horrible it is to go to bed with makeup on?

I have to say, I’ll give them the benefit of the doubt. I haven’t tried it. But I’ve also not run into any point in my life where I’ve said “Gee, if only my eye shadow lasted a FULL 24 hours!”

Here’s what L’Oreal has to say:

I thought this was such a strange idea, I decided to ask you guys: