Credit: John Shearer/WireImage
Platinum-selling recording artist and global pop superstar Katy Perry will introduced her exclusive false lash range, Katy Perry Lashes created by Eylure, at The Americana at Brand in Glendale, CA on February 22nd. The lashes are currently available at ULTA Beauty Stores nationwide and online at ULTA.com.
“I have worn Eylure lashes all the way through my tour and really loved them,” said Katy. “When it came to having a range of my own, I wanted everyone to have a great experience with my lashes. As they have such an amazing history and great quality, Eylure was really the best choice for me to work with.”
“We’re really excited to be working with Katy Perry as her natural style and personality are a fantastic fit for the brand,” says Simon Zussman, Managing Director, Eylure. “As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process. We were keen to create a range of lashes that were a direct extension of her own personal style whilst also retaining Eylure’s position as innovators in the lash market. We are very pleased with the results.”
Eylure remains one of the only brands to genuinely innovate in the false lash category across the globe. This drive to create and improve is perfectly showcased by their creation of ‘Naturalites Double Lashes’. Additionally, Eylure ensures the best possible customer experience with the inclusion of glue with each lash package. All Eylure strip lashes are 100% natural, are reusable and suitable for contact lens wearers.