It was just announced that Fergie will be the new face of Wet N Wild! The ‘Black Eyed Peas’ singer will debut in new ads for the brand beginning this spring!
The beauty brand, a staple in the train cases of many budget-conscious YouTube gurus, has tapped the Black Eyed Peas frontwoman as its first celebrity spokesmodel.
“For me, this is really no risk whatsoever; it has always been a part of my life, so it is natural to me. I like to dive into things that haven’t been done before. That keeps me stimulated. Otherwise, life is boring,” the “Big Girls Don’t Cry” singer said of linking up with Markwins International, which owns Wet n Wild and its urban-targeted equivalent, Black Radiance.
Fergie will appear in new print advertisements for the collection’s assortment of lip colors, eyeshadows and nail polish. The campaign will debut this spring.
“I’m truly excited to be the global beauty ambassador for Wet n Wild. The brand delivers amazing palettes, unquestionable quality and is incredibly affordable. It’s a beauty trifecta that I’m proud to be involved with,” the one-time Kids Incorporated star added.
“In Hacienda Heights, there were a lot of beautiful chola girls. They wore Wet n Wild. I would watch them put on their eyeliners and lip liners at school. The big thing for the eyeliners was to heat them up and put on the black eyeliners smooth,” Ferg cracked in a chat with Woman’s Wear Daily this week.