What it is: A single-use hair-straightening product that provides manageability and frizz reduction for up to 30 shampoos.
What it does: This gentle yet potent straightener features Bumble and bumble’s patent-pending Concen-straight Technology™. A non-damaging treatment, it straightens and smoothes hair while adding shine. A single application makes hair more manageable and easier to style while reducing frizz and flyaways.
What else you need to know: Concen-straight Technology consists of a gemstone blend of pearl, tourmaline, Brazilian green malachite, and sapphire powder. These ingredients relax the inner S-bonds that give hair its natural curve. Polylysine, an amino acid, further refines the S-bonds to allow smoother shapes. A featherlight silicone blend seals, sets, and shapes hair straight for lasting smoothness and protection against heat. Ideal for all hair types, colors, and textures, this product is formulated without harsh straightening ingredients and is free of formaldehyde, cysteine, and lye.
Bumble and bumble recommends: – For best results, use Bumble and bumble Straight Shampoo before applying the treatment. Do not condition. – After the treatment, to maintain and increase the treatment’s effects, use Straight Shampoo and Conditioner. – If blow drying, use Bumble and bumble Straight Blow Dry. This lightweight, heat-activated styling balm complements the Concen-straight Smoothing Treatment for the smoothest, softest looks. – Customize your daily style: Air-drying (without heat) makes hair more manageable while revealing your natural texture. Blow-drying creates straight looks with body and movement. Using a flat-iron creates pin-straight looks.