I love Lea Michelle, what a great choice for Candie’s spring line!
Candie’s®, Only at Kohl’s announced today that actress and singer Lea Michele will appear in its Spring 2012 multi-media marketing campaign. Best known for her role as Rachel Berry on the Golden Globe Awardwinning television series, Glee, Lea Michele will star in Candie’s national print, online, outdoor and in-store marketing campaign. Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com. Lea joins the list of famous Candie’s spokespeople including Britney Spears, Fergie, and others.
Lea Michele has received People’s Choice Award for Favorite TV Comedy Actress and the Screen Actors Guild Award for Best Actress in a Series, Comedy or Musical and has also received Golden Globe, Emmy, and Teen Choice Award nominations.
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom. The creative gives consumers a behind the scenes look at Lea’s everyday life at home.
The multi-media campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, as well as online, outdoor and in Kohl’s marketing vehicles.