Supermodel Miranda Kerr has launched her own line of skincare products! The Victoria’s Secret Angel said “I was looking for an organic product that really worked for me, but I couldn’t find one.” The 28-year-old model grew up rolling around her grandfather’s vegetable garden in rural Australia, and studied nutrition before taking up modeling full-time.
Kerr has gone back to her roots, with a new skin-care line, Kora Organics by Miranda Kerr, inspired by her family’s own health and beauty remedies. A play on the word core, the concept for Kora ties into Kerr’s holistic approach to well-being—nourishing the body “from the inside and outside,” as she puts it. Along with natural ingredients like rose-hip oil, olive oil, and pomegranate, the secret to her line is Noni juice, an elixir said to aid cell renewal, which is made from a fruit indigenous to Tahiti, that Kerr has been drinking daily since she was a teenager. “I used to put it on my skin if I had a pimple or sunburn. It’s like food for the skin,” she says. Indeed, it is featured throughout the range of the line, in products from her Blemish Gel and Hydrating Day and Night Cream, to a gentle, paraben-free Essential Body Wash, which she uses to bathe her eleven-month-old son, Flynn.
Kora has been a huge hit since debuting in Australia in 2009, and stateside, fans like Gwyneth Paltrow will soon be able to shop her Ecocert–certified products locally as well as online. Manhattan dermatologist Dr. David Colbert will stock her range in his sleek Flatiron office, and Kerr is in talks with several department stores as well.
“I was really the guinea pig for Kora; I tested everything,” says Kerr, who had each formula flown to her from the organic laboratory in Melbourne where it was developed. The Rejuvenating Foot Balm proved exceptionally fun to try out. “Being on my heels all the time, I wanted to create a cream to put on after a long day,” she says. “And it doesn’t hurt that my husband, Orlando, is very good at massaging it into my feet.”