Here’s an exclusive exclusive first look at the ‘Truth or Dare by Madonna’ fragrance by Madonnarama!
Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron, Mert Alas and Marcus Piggott.
The print ads used for the campaign will feature photos from the Madonna photoshoot by Mert Alas & Marcus Piggott for the 2010 May issue of Interview Magazine.
‘Truth or Dare by Madonna’ will include bracelets, earrings, sexy lingerie and a special Dom Pérignon champagne bottle with custom made packaging.
Press kits of the new ‘Truth or Dare by Madonna’ fragrance have been sent out as well.
Marie Claire’s Sergio Kletnoy, who has his own column on Daily Front Row, was one of the lucky and shared some exclusive pictures with Madonnarama.
The foreword is written by Madonna…
“There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize.
I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern.
My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like Gardenias and Tuberose. An intoxicating mixture. Feminine and mysterious.
I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.
We can be tricked by what we see and what we hear but not by what we smell.”
The press kit includes a vase of yellow waterlillies, a gold box, a blindfold designed by Kiki de Montparnasse, and a tiny vial of the scent.