Love Kenneth Cole fragrances to begin with and this new campaign is great such a cute idea!
Ladies, if you’ve ever been harassed by a man-child trying to hook up with you, Kenneth Cole feels your pain. With this tragic and widespread problem in mind, Kenneth Cole Reaction created their latest digital campaign, Connecting 101, to celebrate the launch of their newest men’s fragrance: Connected. Featuring multiple scenarios that we can all relate to–including men who only talk about themselves and a date who tries to jump you immediately after your first kiss–these digital shorts instruct men on how to treat a lady right. You can view all the videos here.
To complement the videos and help keep men on the right track, Kenneth Cole created an interactive micro site, http://reactionconnected.com, to provide “next step” advice about how to make a more intimate connection. Additionally, a mobile version of the site will deliver recommended tips and one-liners based on the exact situation in which the newly Connected Man finds himself.