Target’s Missoni collaboration may have had the fashion pack in a frenzy, but for style-conscious mothers, it is Gwen Stefani’s Harajuki Mini childrenswear line that is the one worth waiting for.
Today, the retailer released a sneak peek of the campaign, and judging by the items featured, it promises to be a huge hit.
The star, 41, appears in the image herself, posing alongside a young model sporting her creations.
The youngster’s tee, cardigan and tutu bear all the hallmarks of Ms Stefani’s L.A.M.B and Harajuku Lovers ranges, with bright colours and Japanese-inspired illustrations.
It promises to be a hit with the singer’s two young sons, Kingston, five and Zuma, three, who both already display an adventurous style sense.
And given her friendships with Angelina Jolie and Gwyneth Paltrow, we may also be spotting her designs on the backs of other celebrities’ children too.
Target’s non-famous fans will be relieved to learn, however, that prices for Harajuku Mini will be easy on the pocket, ranging from just $3.99 to $29.99.
The star’s debut collection is due to go on sale across the U.S. on November 13, with a second due to hit stores in January.
In a release announcing the collaboration in July, Ms Stefani said: ‘Harajuku Mini is a dream come true.
‘I’ve always wanted to do a cool children’s fashion line inspired by the super-cute and playful kid’s clothing you find in Japan,’ she said.
‘The whole idea is about being creative, expressing your own individuality and having fun getting dressed.’
She added that she had been given scope by Target to break from the typical childrenswear offering and do something different.
‘Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,’ she said.
Target, like Gap, has collaborated with a number of high-end designers on childrenswear ranges.
Past design partnerships have included Missoni, Calypso St Barth, Zac Posen and Rodarte, all of which included pieces for babies and children.
A spokesman for Target told WWD: ‘Our strategy of differentiation isn’t exclusive to our more mature guests. We like to put the icing on the cake for all our guests. That is the fun, the flavoring of the assortment.’
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