It’s “the beginning of something magical,” Taylor Swift teases in the debut ad for her first-ever fragrance, Wonderstruck. It certainly appears that way — the whimsical photo features the singer in a gorgeous gown, surrounded by trees and chandeliers.
Due out in October, Swift’s scent was naturally a personal venture, inspired by her song “Enchanted.” “I wrote the lyric, ‘I’m wonderstruck, blushing all the way home’ … about the first time you meet someone,” she explained in a release. “A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”
The fruity, floral fragrance boasts notes of raspberry, apple blossom, golden amber and sandalwood. “It was fascinating to learn that you can layer so many different scents to create a beautiful end result,” Swift told WWD of the creation process. “Coming up with ideas for this fragrance and the packaging and message of it reminded me of what it’s like to plan an album launch. It goes out into the world and becomes a part of people’s daily lives.”