Sephora Must-Have Mascara Innovations‏

Bold, voluminous and very sexy, lashes are all the rage this season from daring to sultry. Whether you are looking to lengthen, thicken, plump or define, Sephora offers a range of formulas to help achieve the lash look you want. Sephora gives you an eye-opener to the season’s must-have mascara innovations.

A Mascara Fit for Everyone
Crank up the volume with the new Buxom Amplified Lash Mascara ($22). This mascara wand features an expandable brush that elongates to add volume and then shortens to accentuate length and separation to create the perfect lash for any occasion. *exclusively at Sephora

Curl Conscious
Masterminded in Japan, the curved triple-sphere brush on Fairy Drops Scandal Queen Mascara ($24) hugs the lash line, while flexible bristles coat lashes with curling polymers and lengthening fibers, lifting and elongating. *exclusively at Sephora

Unbelievable Lashes
Lashes so dramatically defined, they’re beyond belief is what we get from the new Benefit They’re Real! Mascara ($22). The genius is in the ball-tipped brush—it picks up where many wands leave off, adding length and impact at every angle, with a long-wearing, glossy formula.

Get Dolled-Up!
A luscious lash pairs perfectly with any fall look and can be easily achieved with the new Lancôme HYPNÔSE DOLL LASHES Mascara ($25). This mascara is made to separate, lift, and define, replicating fanned out doll-like lashes and reaching even the corners using its unique cone-shaped brush. Bat a lash, or two!

Show-Stopping Shine
A newcomer to the lash category, the new Hourglass Film Noir Lash Lacquer ($28) is an ultra-glossy, inky black top coat for lashes that completes any lash look. Using the unique brush applicator and latex-like formula, apply this lash topcoat on top of mascara to quickly take your look from day to night. *exclusively at Sephora

Determine the right mascara for you using the Sephora iPad App!
The interactive Sephora Mascara Guide exclusively available through the new Sephora iPad app, allows you to shop, compare, read reviews and zoom in on the each unique wand component to help you analyze which mascara is best for you! The Sephora App for iPad is free to download from the iTunes App Store at www.itunes.com/appstore.

To learn more about the Sephora iPad app, please visit http://www.multivu.com/mnr/51195-sephora-app-for-ipad



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