Did you know that the growing demand for shark fin soup and other shark products has fueled a decline in shark populations by over 90% in just a few decades? For some, the thought of sharks is scary but the truth is that they are necessary in maintaining healthy marine ecosystems around the world and their survival is hanging in the balance.
LUSH has teamed up with one of the leading marine conservation organizations, Shark Savers to bring an end to shark fining altogether. Launching today is LUSH’s limited edition Shark Fin Soap ($5.95) with 100% of the proceeds going to Shark Savers’ work to raise awareness for shark conservation. This ocean inspired soap has a decorative paper fin, is packed with seaweed and sea salt and will be available at www.lushusa.com and at LUSH stores across North America while supplies last. Help in the fight to protect our ocean’s sharks by putting down shark fin soup and picking up shark fin soap instead.
Alice Newstead a former LUSH employee feels so strongly she gets hooked for campaign!
Shoppers on Regents Street in central London likely got more than they bargained for this afternoon. In a dramatic illustration of how sharks are caught and killed for their fins, Alice Newstead, performance artist and former employee of LUSH Fresh Handmade Cosmetics, voluntarily had her skin pierced with actual de-barbed shark hooks and hung suspended from the ceiling in the window of one of LUSH’s busiest shops for all to see.
As a crowd gathered to watch in horror, Newstead said, “I am doing this because the demand for shark fin soup and other shark products is wiping out the shark population.” Unlike the 100 million sharks who are brutally slaughtered each year for their fins, Newstead commented, “I will be left with scars, but the wounds will heal.”
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