New Contest! Sweat-proof makeup from Avon‏


Congrats to our winners: Marcy L, Rebecca and Jessica A.

As we’re obviously in the middle of the hottest, ickiest summer days, I thought it would be the perfect time to introduce you to Avon’s latest launch: the Extra Lasting Collection.

Comprised of Lipstick, Lipgloss, Eyeshadow, Mascara, Liquid Foundation, Eyeliner, Cream-to-Power Foundation, and Pressed Powder Foundation, the entire ling is long-lasting, ensuring your makeup stays put and looks good all day long.


The Technology: Every product in the Extra Lasting collection is formulated with the Comfort Wear Complex to help maintain the quality of wear. The multi-tasking formulas go above and beyond lasting color and coverage to offer additional benefits—Extra Lasting means makeup that doesn’t compromise.

The Extra Lasting collection includes:

Extra Lasting Lipstick ($9): Delivering long-lasting color for up to eight hours, this SPF 15 lipstick provides conditioning moisture for 12 hours, striking the ultimate balance between comfort and staying power.

Extra Lasting Lipgloss ($9): This shiny, moisturizing gloss wears comfortably for eight hours. It makes lips look glossy and luminous.

Extra Lasting Mascara ($9): Offering up to seven times the volume increase, this 18-hour mascara makes lashes look volumized. The ultra-comfortable lightweight formula is fade-, transfer-, smudge-, rub- and water-proof, formulated with patent-pending technology.

Extra Lasting Eyeshadow ($9): Experience nine-hour wear with this breakthrough shimmering, silky shadow.

Extra Lasting Eyeliner ($9): This lasting liner boasts a super-fine, firm yet flexible precise tip for maximum application control. The fade-proof, transfer-proof, smudge-proof formula delivers a high dose of pigment for optimal coverage and intense color.

Extra Lasting Liquid Foundation ($12): Get flawless, natural coverage for 18 hours with this longwearing liquid foundation. Pigments are coated with a protective shield to help protect them from water, sweat, and humidity that can break down color. Freshwear Complex helps maintain the quality of just-applied foundation as the formula’s stretchable, breathable network leaves skin feeling comfortable.

Extra Lasting Cream to Powder Foundation ($11): This SPF 15 foundation wears flawlessly and maintains a fresh appearance for 18 hours. Comfortable and lightweight, the lasting formula looks natural—never cakey, masky or heavy.

Extra Lasting Pressed Powder Foundation ($11): This makeup offers lightweight comfort, and it stays fresh and natural-looking for 18 hours. Mattifying powder controls oil so skin stays shine free. The foundation maintains finish all day.

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit



  • There will be 3 winners.
  • Each winner will win receive an Avon Extra Lasting lip gloss, mascara, and eyeshadow.
  • To enter Like Avon on Facebook and tell us “Have you ever had an makeup meltdown”? Then leave your name and email info in our comment section on MakeHerUp!
  • Contest runs Monday, 8/01/11 to Friday, 8/05/11
  • US  residents only
  • After the winner has been announced, you will have 48 hours to respond.


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August 1st, 2011 at 9:01 pm

Avon liked on FB

I’ve had plenty of makeup meltdowns! Most of them are from just being outside in the heat sweating! I have to reapply constantly.

August 1st, 2011 at 11:13 pm

Most definitely I had makeup meltdowns; when I haven’t discovered eye primers my eyeshadow and eyeliners would smear throughout the day :(

I liked Avon on Facebook.

August 2nd, 2011 at 3:12 am

Uh, yeah!! Two things immediately spring to mind. First, my best friend’s wedding…NOT the film version! I remember feeling so awful because I was a bridesmaid and the bride had chosen gorgeous dresses for us to wear (a first in itself!), and I felt so good in mine! But my makeup was a MESS! I can’t even stand to see pictures from the day!

The other thing that I think of is a job I once had at a Girl Scout camp. I had to work outside most of the day, all summer long. It was great for a lot of reasons, but I pretty much spent all summer with my makeup rolling off of my face and down my neck…and onto the collar of the t-shirts I had to wear. Ugh!!

h4schaffer at gmail dot com

August 2nd, 2011 at 3:13 am

Ooops, forgot to mention that I LIKE Avon on Facebook!
(Heather S Chaffer)
h4schaffer at gmail dot com

August 2nd, 2011 at 6:18 am

I definitely need this one! Living in Texas, makeup-meltdowns are a part of daily life during the summer!
I like Avon on FB!

August 2nd, 2011 at 2:46 pm

Growing up in Louisville KY where we don’t have summer we have pea soup, I had make meltdowns almost everyday after 8th grade. I used to cope by having make-up stashed everywhere just in case.

August 2nd, 2011 at 2:48 pm

One summer I lived in Israel and let me tell you when it’s 120 in the shade make melts like crazy!

August 2nd, 2011 at 5:49 pm

i like avon on FB; colleen b.
i’ve had many makeup meltdowns!
holliister at gmail dot com

August 2nd, 2011 at 11:05 pm

On hot days when my makeup smears because of the heat is one of my makeup meltdowns :(

I like Avon on FB.

August 3rd, 2011 at 9:29 am

Texas heat! 120 degrees at 10:00 p.m., you makeup just slides, so you blot constantly ….leaving “blots” of makeup on your face… it’s pathetic….need to try something new! i liked Avon on FB!!

August 3rd, 2011 at 1:32 pm

Midwest Humidity is a struggle every year! Anxious to try their new Extra Lasting Line! Wish I would have known sooner…the last 18 days have been anywhere from 105 – 121 heat index! ENOUGH already…a girl likes to look her best ALWAYS and that sure is hard to do in this weather!

August 5th, 2011 at 11:58 am

Yup, lots of makeup meltdowns, most recently with my mascara 2 days ago. I don’t wear foundation in the summer because it just looks cakey and runs – this product could be the answer! I LIKE Avon on fb.

August 5th, 2011 at 12:21 pm

I like Avon on Facebook. In the summer heat my eyeshadow melts and I am constantly doing touch ups to make it last.

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