Bethenny Frankel is expanding her ‘Skinnygirl’ brand!
The reality star – turned cocktail maker is going to launch her own beauty and skincare lines, with products that will deliver results without giving false hope.
“A $150 eye cream is ridiculous and absurd,” she told Women’s Wear Daily. “[Promises like] ‘you’re going to look like Heidi Klum in two days’ or ‘like you had a face-lift’ have always bothered me.”
The products are organized into four groups: lip treatments, face products, body potions and gift sets.
“I don’t want people to think in three days they’ll have no cellulite. That’s not going to happen,” she said.
Frankel’s Skinnygirl Face & Body Solutions will hit Wal-Mart shelves in November.
She said that she owes her good skin to using good products, not the priciest.
“I finally have good skin because I am consistent. I don’t worry about brands. I do buy brands that are not expensive, ones that don’t spend all the money on the packaging but on the ingredients inside.”
For fans of her low-calorie booze, there’s a product for you. Her bath gift sets smell like her Skinnygirl Margarita and Sangria.
It’ll be interesting to see how this line really works. The fact that they will make their debut at Wal-Mart makes me pause, not gonna lie.