In April, Gwyneth Paltrow was spotted exiting Coach headquarters with company creative director Reed Krakoff. Soon after, Coach confirmed that Paltrow was set to serve as brand ambassador for an international campaign to mark Coach’s 70th anniversary this Fall and next Spring. Krakoff called Paltrow “a natural choice . . . She embodies the spirit, energy and elegance of the Coach brand.”
Peter Lindbergh shot Paltrow on the top of the Tudor City skyscrapers in Manhattan for ads that will only be used in Asian and European markets — and now we have a first look at the campaign.