Heidi Klum, supermodel, mom, designer and ‘Project Runway’ host has created her first fragrance.
The 38-year-old’s signature fragrance is an oriental scent made of pink peppercorn, pear and mandarin, with hints of a mimosa absolute, sunflower, and lily of the valley heart; and musk cosmone, vanilla and Venezuelan tonka bean drydown.
That’s a mouthful!
“There are different moods that as a fragrance creator you can travel to,” Klum told WWD. “But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling – because I think there are so many perfumes out there that smell cheap and too sweet.”
The perfume is poured into a gold bottle with a clear, rounded wavy base, and the not too retouched ad campaign features Klum with a glimmer of light reflecting onto her wind-blown, blond strands as she gazes seductively at the camera.
“You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can’t completely trick her,” Klum explained to WWD. “If people retouch me too much, I get upset – yes, you can help me out a little here and there, but don’t go overboard. I have one tooth that’s longer than another, and if you look at the [Shine] ad my snaggletooth is coming out a little bit – but I like that.”
Shine ($17 – $35) will debut in September.
I have to smell it – just to see how the heck they’re going to put all those scents together!