John Galliano’s anti-Semitic tirade happened months ago, but the scandal is still affecting the designers brand.
Women’s Wear Daily reports that Perfume Holding, the Franco-Italian company producing Galliano’s second fragrance Parlez-Moi d’Amour, is reevaluating its U.S. plan for the perfume. The launch is currently delayed stateside.
Retailers in Germany and Britain were hesitant about stocking the new fragrance. In Israel, unsurprisingly, the brand has suffered a great deal, and The Globe and Mail reported back in March that certain Canadian retailers had pulled the product from their shelves.
However, the drama surrounding the Galliano name has had little impact in France and Italy. Perfume Holding VP Brigitte Wormser told WWD that consumers there seem to have no issue with the brand itself, noting, “There are other brands whose namesake designer is no longer present, and who sell perfectly well.” She added, “Everyone knows John was sick at the time,” and compared the scenario to supermodel Kate Moss’ difficult time, saying, “We have all forgotten now that she messed up.”
Maybe. But another a possible strike against Parlez-Moi d’Amour might just be its spokesmodel, Taylor Momsen, whose less-than-stellar reputation is probably not doing much to boost sales.
Would you buy Galliano’s fragrance – given the controversy?