What “green” means in beauty is changing rapidly.
With the consumer increasingly concerned about the ingredients used in products, it’s now also about health and safety. With the FTC about to finalize guidelines about how green products can be marketed, it is about transparency and independent verification of claims. And in a rough economic environment, it’s also about product performance – green products won’t sell unless they perform.
That’s why the new standards covering soaps and shower products, personal care and cosmetic products from Green Seal are so important. They are the first in the U.S. to cover the whole-life cycle of products – not just environmental impact, but health and safety as well. And they carry with them product performance requirements.
Green Seal is an independent, non-profit organization dedicated to safeguarding human health and the environment. Founded in 1989, it is the original “green seal of approval,” providing independent certification on green claims for products and services.
About Green Seal, Inc.
Green Seal is a nonprofit organization founded in 1989 with the mission of safeguarding human health and the environment. Green Seal is a science-based standard development and certification body that is accredited by the American National Standards Institute. Products only become Green Seal-certified after rigorous testing and evaluations, including on-site audits. For additional information or to contact Green Seal Inc., call (202)872-6400 or visit www.greenseal.org .