Hugo Fragrances has announced they signed musician, actor and director, Jared Leto, as the face of its new male fragrance: Hugo Just Different. Leto is also confirmed as the face of original Hugo fragrance and will star in new TV and print campaigns for both scents rolling out globally as of July 2011.
Gerd von Podewils, Global Marketing Director for Hugo Boss Fragrances said “We are delighted to be working with Jared Leto for the launch of the next Hugo male fragrance. We wanted an ambassador who personifies the experimental spirit of the brand – and Jared is exactly that – a man who with the help of his friends turns his world upside down and back again. We are thrilled to have him star in our advertising campaigns.” Gerd von Podewils, Global Marketing Director for Hugo Boss Fragrances
“Hugo inspires men to succeed through creativity, which is something I’ve aimed for my entire career. Like the Hugo man I look for inspiration in everything around me and seek out unusual and unexpected things and experiences.” said Jared Leto.
I love me some Jared Leto!