KeSARI BEAUTY LAUNCHES THE TRIPHALA RADIANCE COLLECTION

Indian beauty rituals are the most coveted –yet least talked about –global traditions. India is the #1 exporter of hair, yet Indian hair care is not practiced around the world. KeSARI Beauty is a new product line formulated with time-honored, Indian extracts and modernized for today’s beauty rituals, including the Indian Hair Oil Serum with Saffron, Sea Buckthorn Oil, and Jojoba Seed Oil, and the Indian Clay Masque, based off of Indian bridal rituals. The complete KeSARI Beauty collection is available on HSN.com and on air on HSN next Thursday, May 12th.

KeSARI BEAUTY LAUNCHES THE TRIPHALA RADIANCE COLLECTION

KeSARI, a new skin care line inspired by India’s natural healing ingredients and ancient traditions, announces its first complete product collection, Triphala Radiance. Comprised of the Pore Minimizing Indian Clay Masque, Triphala Radiance Firming Serum, Dark Circle Brightening Eye Cream and a Indian Oil Hair Serum, all four products are formulated with time-honored, Indian extracts and modernized for today’s beauty rituals. The Triphala Radiance Collection launches on HSN and HSN.com on May 12th, 2011.

India, a land of inspiration, fantasy, color, beauty and mystique, is home to an estimated 13,000 plant species, 18 official languages, and over 1000 dialects. A culture based on spirituality and serenity, India embraces the intricate practices of beauty with ancient and sacred traditions that continue to guide the rituals of daily life. KeSARI modernizes ancient traditions to create a beauty product that women can use as a daily ritual for beautiful, radiant skin and hair. Inspired by eastern beauty methods, KeSARI ingredients have been advanced to create the most efficacious firming products available:

Pore Minimizing Indian Clay Masque with Triphala Radiance Complex
$29.50/6 oz

Pore Minimizing Indian Clay Masque is KeSARI’s crown jewel of the Indian bridal tradition. Minimize the appearance of pores and renew skin’s brilliance with this unique facial masque. Featuring Triphala Radiance™ complex, Saffron, Indian clay, Kokum Butter, Aloe Vera, and Hyaluronic Acid; this masque deep-cleans, minimizes the appearance of pores, and moisturizes the skin. The result is an unparalleled glow and radiance.

Triphala Radiance Firming Serum
$49.50/1.7 oz

Triphala Radiance Firming Serum is comprised of three transforming herbal extracts Amla, Bibitaki and Haritaki, that fuse together to replenish and reawaken skin, imparting pure and natural radiance. Triphala is the ultimate remedy, enhancing skin clarity and bringing dull, tired skin to life.

Dark Circle Brightening Cream with Triphala Radiance™ and Eyeseryl® for Puffy Eyes
$37.90/ 15 ml

Counteract three prime signs of aging around the eye area—moisture loss, reduction of elasticity, and free radical damage—with the beauty secrets of India for a well-rested look. A unique combination of Indian Botanicals, Peptides, Hyaluronic Acid, vitamins C and K1, and Chamomile results in smoother, brighter, and firmer-looking skin for your complete eye area.

Indian Oil Hair Serum with Triphala Radiance™ Silk Complex
$31.50 /4.4oz

Indian Oil Hair Serum with Triphala Radiance™ Silk Complex is a remarkably light serum that conditions hair by combining the most efficacious extracts from the Indian hair care tradition. Formulated with Saffron, Sea Buckthorn Oil, Jojoba Seed Oil, and vitamin E, this serum helps hair achieve revitalization, lasting frizz reduction and incomparable luminescence. Leaving hair silky, soft, and manageable, it’s perfect for all hair types, and is safe for everyday use.

KeSARI means Saffron in Hindi. The expensive and potent natural resource is known as the Spice of the Gods and has been used in Indian beauty rituals for centuries to firm and smooth dry skin. Coming from the dried stigmas of the saffron crocus, it takes 75,000 blossoms or 225,000 hand-picked stigmas to make a single pound. One ounce of saffron is literally worth its weight in gold.

All products available on www.HSN.com

KeSARI, a ritual of beauty. Uniting 5,000 years of ancient wisdom from India with modern science.


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