AshleyMadison’s CEO Thinks Affairs Help Keep Marriages Together–Do You?

Do affairs lead to divorce? Noel Biderman, the CEO of, the web’s premier site for wannabe adulterers, doesn’t think so. With 8.5 million users and paying customers in over 10 countries including the U.S., Canada, Australia, England, Germany, Switzerland, Austria, Ireland, New Zealand and Sweden, Biderman (a former sports agent turned Internet mogul), believes that if people were more flexible in allowing sexual encounters outside of marriage, there would be fewer divorces. “I didn’t invent infidelity,” says BIderman. “Or the desire for it.”

What he did invent–after learning that between 10 to 30 percent of people on traditional dating sites were married–is a company that is creating both controversy and cash, with $60 million in profits expected this year. Is he an agent of change, an agent provocateur, or both?

The writer of the article goes on to interview the creator at length. You can read the interview here.

I have been asked to advertise for Ashley Madison in the past. I turned them down flat, because I think it is a despicable, morally reprehensible business. A company that makes money off of cheating spouses? What I want to know is how the people behind that company sleep at night.

But the article asked a question. AshleyMadison’s CEO Thinks Affairs Help Keep Marriages Together–Do You?

Do affairs keep marriages together? What do you think?



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