Lauren Conrad launches her own beauty site: TheBeautyDepartment.com

And she just keeps on going and going and going!

Reality princess Lauren Conrad is at it again. Not only is LC the current cover model for Allure magazine, but the style guru has just launched her very own style website: TheBeautyDepartment.com

The website is a collaboration with her personal hair stylist and makeup artist.

The 25-year-old is well on her way to becoming quite the style mogul: She has two clothing lines LC Lauren Conrad, which is sold at Kohl’s, and Paper Crown, which began rolling out to buyers this February, plus she’s worked with the cosmetic brand mark and has a three-book contract and the New York Times-bestseller stamp of approval. Do any Google search and you’ll see countless articles turn up about her signature look: black winged eyeliner, flowing tresses and a California-chic wardrobe. And since the star released her own book Lauren Conrad Style last fall, she, along with beauty entourage Kristen Ess and Amy Nadine, will have plenty of material to work with.

Check out the site — it’s pretty fabulous! The website’s “About Us” page reads:

We are so excited to be launching thebeautydepartment.com! This is a site for anyone who’s ever had a beauty question or gotten into a fight with a hair brush and lost. We’ll be covering all kinds of hair+makeup how-to’s, nail trends, skin issues, tools, current obsessions & inspirations, as well as countless quick tips. In the process we are truly excited to get to know all of you! We want  to read your emails and we want you to participate in our voting polls so we can figure out exactly what you need! We want to make beauty as accessible as possible. We’re releasing new things every day including videos, printable photo tutorials and exclusive images of our lovely Lauren Conrad. Don’t forget to bookmark thebeautydepartment.com and check back every day for your daily dose of pretty!

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