Almay Brand Ambassador Kate Hudson plays the beautiful and vivacious Darcy in the new romantic comedy Something Borrowed, from Alcon Entertainment and Warner Bros. Pictures, opening nationwide May 6, 2011. Living in New York City, Darcy has it all – a close circle of friends, including best friend Rachel, a gorgeous fiancé and enviable style. With flawless makeup and effortlessly chic style, Darcy (like Kate!) is a girl worth borrowing from… and while fans of the movie can’t borrow Darcy’s friends or her fiancé, they can borrow her gorgeous beauty looks with tips, how-to videos and products from Almay.
Almay, Hudson and Warner. Bros. have teamed up to help consumers capture and recreate three of Kate’s favorite beauty looks from the film. Fans can choose from her day look, which features luminous skin with intensified eye color, her night look, which includes a sultry, smoky eye, and her gorgeous, pulled together professional look, which can be created in just 5-minutes.
Almay has partnered with renowned makeup artist Daniel Martin to create exclusive how-to videos for Almay’s Facebook page that give step-by-step instructions and expert tips and tricks on how to successfully ‘borrow’ Kate’s looks from the movie. The videos will launch on April 18th. And beginning May 2nd, Almay will have dedicated displays in-store with product recommendations for each look, as well as instructional pamphlets for easy application.
Almay is also offering consumers the opportunity to not only look the part of Darcy, but enjoy a taste of the character’s lifestyle by giving one winner the ultimate beach weekend at the summertime hotspot where Darcy and her friends enjoy the summer — the Hamptons, New York. The sweepstakes will be held starting May 2nd on Almay’s Facebook page